Bank Al Etihad
Pay it forward
Bank Al Etihad wanted to pay it forward and give back to the society during the holy month of Ramadan, and we helped them achieve that noble goal by developing a well-rounded online platform that enabled users to donate and help those in need.
Tweet = Package
Through the web-based microsite, users used the designated hashtags to tweet about the campaign knowing that every tweet was turned into a generous package distributed to the families in need. The high levels of audience engagement reflected how beautifully invested users were in their local community.
The age of Digital Volunteerism
The platform also offered volunteering opportunities, and connected the good doers who shared news, tweets, and photos in one socially integrated user experience on the web, in a manner that allowed good to flow in all directions and took inspiration from the sharing spirit of the holy month.